Qualification
Qualification
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## Education & Qualifications
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Bachelor of Design (Multimedia Design)
Swinburne University of Technology | 2008 – 2009
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Higher Diploma in Interactive Multimedia and Animatronic
Hong Kong Design Institute (or equivalent institution) | 2005 – 2008
工作經歷
工作經歷
[Professional ExperienceVideo Creative ProducerJCDecaux – Hong Kong | 2022 – PRESENT•Oversee multi-layered campaigns from concept to execution, specializing in high-end package design, motion graphics, and large-scale video promotion series for public transport and airport networks.•Review, approve, and refine all art direction and copy generated by the creative team, ensuring strict adherence to stakeholder brand guidelinesand business objectives under tight turnarounds.•Actively train and present to key stakeholders, empowering clients to fully understand and embrace complex branding identities, experiential media, and spatial integration concepts.•Key High-profile Projects: Managed major creative rollouts including the MTR Metaverse Campaign, Soccer FIFA activations, Airport Branding Image revamps, and executive corporate communication media.Lecturer of TransmediaHong Kong Design Institute (HKDI) – Hong Kong | 2021 – 2022•Developed academic curriculum requirements and met institutional KPIs, bridging the gap between student educational outcomes and real-world commercial design standards.•Guided, critiqued, and coached students through complex media workflows, fostering technical excellence and strategic design thinking across interactive platforms.•Provided high-level technical and administrative support for advanced AV/IT facilities, PC laboratories, and transmedia production venues.Video Producer (Head of Video Creative Department)Asiaray – Hong Kong | 2017 – 2021•Reported directly to top management, driving creative strategies, execution frameworks, and brand enhancement tactics to hit long-term business goals and investor targets.•Led and directed the production team across all omni-channel materials, including key visual packaging, large-scale prints, digital corporate sites, and experiential social media content.•Successfully pitched and translated marketing goals into solid visual strategies for the Managing CEO, Head of Marketing, and external flagship accounts.•Flagship Infrastructure Projects:oHigh-Speed Rail (MTR) Grand Opening & Launch Image Promotion CampaignsoBeijing Daxing International Airport (PKX) Grand LaunchoZhuhai Airport Revamp & SML Singapore Rail Line OpeningVideo Producer / Production Assistant / Editor (Early Career Highlights)Various Production Houses & Networks | 2006 – 2017•Jockey Club Production (2016-2017): Served as Video Producer executing multi-channel campaign promotional clips.•Feature Film Production (2009-2014, 2016): Key team contributor for major theatrical film releases; served as On-site Editor and Making-of Director for Lunar New Year features (72 Tenants of Prosperity, I Love Hong Kong) and camera team operator for Cold War 2 (寒戰2).•TVB (2009-2012): Program Production Assistant for signature non-fiction series including 我的2013, 香港足跡, and 更上一層樓.•Oh My Josh co. (2006-2008): Video Editor focusing on rapid-turnaround commercial and broadcast formats.
教育背景
教育背景
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[學校名稱]
Professional Summary
A visionary Creative Director and Video Producer with over 10 years of experience orchestrating fast-paced multi-media campaigns, high-impact key visuals, and dynamic video assets from concept to final delivery. Proven track record of leading creative departments (Asiaray) and executing high-profile corporate/public venue campaigns (JCDecaux). Expert in translating complex marketing briefs into immersive visual storytelling across video, motion graphics, 3D LED animation, and digital media. Adept at cross-functional leadership, aligning creative vision with core corporate KPI objectives, and mentoring the next generation of creative talents.
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